We collect different types of information from Portal users and responders to email surveys and registrations.
We may collect personally identifiable information that you voluntarily provide to us, including your first and last name; company name and address; email address; telephone number; and your username and password for accessing the Portal (collectively, “Personal Information”).
We may collect additional information from you regarding your activities on the Portal (collectively, “Usage Information”). If you log into a Portal with your unique username and password, then we may associate your Usage Information with your identity. When you use a Portal that does not require you to log in with unique user credentials, then we may collect anonymous Usage Information that may not by itself reasonably identify you as the source. Usage Information may include your IP address; “click stream” activity, such as when you click on a banner advertisement; the type of Internet browser and computer operating system you are using; the location from which you are accessing the Portal; the URL of the website from which you linked to our Portal; the areas of our Portal you visited; and the actions you performed on our Portal.
We may collect Personal Information when you voluntarily provide such information to us through the Portal, or by other communication, for example, by creating a user account, subscribing to receive emails from us, making online payments to Heritage, submitting an order or request for services, completing an online survey, filling out an online form with comments or inquiries, or sending a data file.
We may automatically record Usage Information on our server logs that your browser transmits when you use the Portal. We may also collect Usage Information about how you access and interact with the Portal through the use of automated tracking technology, such as cookies. A cookie is a small data file that is transferred to a web browser, which enables the Portal to remember and customize your subsequent visits. You can instruct your browser to block the acceptance of cookies or to provide you with a warning prompt before you accept cookies from the Portal. If you reject cookies, the functionality of the Portal may be limited.
We may use the information we collect from users of our Portal for the purposes described below.
We may use and disclose your Personal and Usage Information to support the delivery of our services. For example, we may share your information with your business affiliates, contractors, customers, or other entities as requested and designated by you. We may also make such information accessible to third-party service providers that assist us with managing our daily business operations, such as our supply chain vendors that provide disposal, transportation, and recycling support.
We also may share your information with third-party service providers that assist Heritage with hosting and maintaining the Portal, processing online payments, and otherwise facilitating e-commerce, and marketing our services. For example, we may use third parties such as Salesforce, Hubspot, and Google for these purposes. Please be aware that these third parties’ use of your information will be subject to their privacy policies or other terms, as applicable.
We may use your information to directly contact you in response to your inquiries; inform you about Heritage’s publications, products, and services; and email you newsletters, reports, and notifications to which you subscribe. We may also use your information to communicate with your company’s Heritage user account administrator regarding your account and our services.
We may use your information to enhance our understanding of our users’ preferences and improve our services accordingly. Further, we may analyze Usage Information to better understand our users’ preferences with respect to the Portal’s contents and functionalities. We may also rely on Usage Information to provide you with tailored content and troubleshooting support.
We may share your Personal or Usage Information with state or federal regulators, such as the Indiana Department of Environmental Management and the U.S. Environmental Protection Agency, when required to do so by law.
We may share your Personal Information and/or Usage Information with law enforcement or other government officials if it relates to a criminal investigation or alleged criminal activity. We may also disclose your Personal Information and/or Usage Information if required or permitted to do so by law; for fraud protection and credit risk reduction purposes, or in the good-faith belief that such action is necessary to protect and defend the rights or property of Heritage or the Portal users; and to act under urgent circumstances to protect the safety of Heritage or its employees or a member of the public. We may also disclose your information to comply with a judicial proceeding, court order, subpoena, or legal process.
Unfortunately, no data transmitted over or accessible through the Internet can be guaranteed to be 100″ secure. As a result, while we attempt to protect all Personal Information, we cannot ensure or warrant that Personal Information will be completely secure from misappropriation by hackers or from other nefarious or criminal activities, or in the event of a failure of computer hardware, software, or a telecommunications network. We will notify you in the event we become aware of a security breach involving your personally identifiable information (as defined by the applicable state and federal laws) stored by or for us. By disclosing your email address to us for any reason, you expressly consent to receive electronic notice from us in the event of such a security breach.
The Portal is not intended for use by a child under the age of 13. We do not knowingly collect any Personal Information from a child under the age of 13 through the Portal. If you are aware of a child under the age of 13 using the Portal, please alert us at the contact information listed below.
The Portal may contain links to websites not affiliated with us. Your use of an external website or any informational content found on an external website is subject to and governed by the privacy policies, terms, and conditions of that website. We do not endorse or make any representations or warranties concerning, and will not in any way be liable for, any informational content, products, services, software, or other materials available on an external website, even if one or more pages of the external website are framed within a page of our Portal. We are not responsible for the privacy practices of any external website.
If you would like to access, update, delete, or modify Personal Information, you may do so through your Portal user account. You may reach us at the contact information listed below if you need assistance or would like to delete your user account. Modifying, updating, or deleting any information will not result in the modification, updating, or deletion of any such information that may reside in back-up or disaster-recovery storage.
If you would like to opt out of receiving email communications from us, you may do so by changing your subscription settings through your Portal user account or contacting us at the contact information listed below.
California law provides that California residents have a right to request businesses to tell them how their personal information has been shared, if at all, with third parties for the third parties’ direct marketing purposes. To make such a request, please contact us at the contact information listed below.
Certain web browsers and other devices you may use to access the Portal may permit you to submit your preference that you do not wish to be “tracked” online. We do not currently commit to responding to these submissions, in part, because no common industry standard for “do not track” has been adopted by industry groups, technology companies, or regulators. We will make efforts to monitor developments around Do Not Track browser technology and the implementation of a standard.
We may share your Usage Information with Google Analytics, a web analysis service provided by Google. Google Analytics plants a cookie on your web browser to identify you as a unique user each time you visit the Portal, but the cookie cannot be used by anyone but Google.
Some Portal users may have permitted Google to both link their web and app browsing histories with their Google accounts and use their Google account information to offer personalized advertisements. Google collects identifiers associated with such Portal users’ Google accounts and combines them with other Google Analytics information to optimize the delivery of personalized advertisements across various user devices.